About this document
Understanding Customer Profitability by Akshay Iratkar is a document available to read on EtoBox.
Customer profitability involves calculating the profit a firm makes from each customer relationship by determining the revenues earned from and costs associated with serving each customer over a specified period. It is an important tool for understanding which customer relationships are more profitable and identifying opportunities to improve profitability, such as abandoning unprofitable customer relationships or focusing efforts on the most profitable customers. However, abandoning customers also requires
- Author
- Akshay Iratkar
- Language
- EN