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Innovation Heuristics for Growth Leaders by Retna Ayu Mustikarini Kencanasari is a document available to read on EtoBox.

What is Innovation Heuristics for Growth Leaders about?

The document discusses how growth leaders effectively capture innovation opportunities through systematic processes of searching, evaluating, and selecting prospects, utilizing heuristics to guide their decision-making. It highlights the importance of both top-down and bottom-up heuristics in fostering an organizational culture that prioritizes innovation for superior organic growth. The insights are based on qualitative case analyses of four growth leaders: Adobe, Intuit, Amazon, and Novartis Pharmaceutica

Author

Retna Ayu Mustikarini Kencanasari

Language

EN