About this document

Marketing Concept and Profitability Insights by lawal kola taofeeq is a document available to read on EtoBox.

This document provides an introduction to a study on the effect of marketing concept on organizational profitability, using Union Bank PLC Offa, Kwara State as a case study. It begins by stating that customers have different needs and a marketing concept approach allows companies to segment customers and address their varying needs better than a one-size-fits-all production concept. It then outlines the objectives, research questions, and significance of the study. Finally, it provides a brief historical ba

Author

lawal kola taofeeq

Language

EN