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What is Rural Marketing Strategies for HUL about?

Hindustan Unilever Limited (HUL) launched Brooke Bond Sehatmand tea to target lower-income consumers in rural India. Research showed that these consumers were undernourished and concerned about nutrition, especially for children. HUL infused vitamins directly into the tea granules so that drinking three cups provides 50% of daily vitamin needs. This technological innovation allows Sehatmand to position itself as a health supplement delivered through the widely consumed product of tea. By addressing nutritio

Author

fkkfox

Language

EN