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Transmedia Trends and Insights 2011 by medialabs is a document available to read on EtoBox.

What is Transmedia Trends and Insights 2011 about?

The document discusses the rising trend of transmedia storytelling, where content is distributed across multiple platforms to provide consumers with multiple entry points for engagement. It outlines several drivers of this trend, including the difficulty of capturing fragmented audiences, the rise of digital natives, the desire for active rather than passive participation, and the blending of online and offline experiences. Examples of transmedia milestones and case studies are provided to illustrate how st

Author

medialabs

Language

EN