Can I read Managing Sport Business: An Introduction (Foundations of Sport Management) on EtoBox?

Managing Sport Business: An Introduction (Foundations of Sport Management) by LINDA TRENBERTH AND DAVID HASSAN, edited by Linda Trenberth and David Hassan, Linda Trenberth, David Hassan is a nonfiction available to read on EtoBox.

What is Managing Sport Business: An Introduction (Foundations of Sport Management) about?

"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.With useful features included throughout, such as chapter summaries and definitions of

Who reads Managing Sport Business: An Introduction (Foundations of Sport Management)?

Author

LINDA TRENBERTH AND DAVID HASSAN, edited by Linda Trenberth and David Hassan, Linda Trenberth, David Hassan

Publisher

Routledge, Taylor and Francis Group

Published

2012

Language

EN

ISBN

9781351967280

Category

nonfiction

Subjects

Management, Business, Anthropology