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Bisleri: History and Market Evolution by manasdash123 is a document available to read on EtoBox.

What is Bisleri: History and Market Evolution about?

Bisleri began in 1967 when an Italian company started bottling and selling water in India. In 1969, Ramesh Chauhan bought the Bisleri brand from the Italian company. Initially the water was packaged in glass bottles, but it switched to plastic PVC bottles in the 1970s which increased sales. By concentrating solely on Bisleri after selling other brands, Chauhan made Bisleri a top selling water brand in India with around 60% market share currently. The company faces competition from other brands like Kinley a

Author

manasdash123

Language

EN