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Brand Awareness Impact on Oriflame Medan by Yuval A is a document available to read on EtoBox.

What is Brand Awareness Impact on Oriflame Medan about?

This study investigates the impact of brand awareness, content marketing, and e-WOM on the purchase intention of Oriflame cosmetics in Medan, Indonesia. The findings reveal that brand awareness and content marketing significantly influence purchase intention, while e-WOM does not have a partial effect. Overall, brand awareness is identified as the most critical factor affecting consumers

Author

Yuval A

Language

EN