About this scholarly article

Everyone can be a star: Quantifying grassroots online sellers' live streaming effects on product sales by Chen, Cheng (author);Lu, Yingda (author);Hu, Yuheng (author);Hong, Yili (author) is a scholarly article available to read on EtoBox.

Author

Chen, Cheng (author);Lu, Yingda (author);Hu, Yuheng (author);Hong, Yili (author)

Publisher

Association for Information Systems

Published

2018