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The Billionaire Shell Game: How Cable Baron John Malone and Assorted Corporate Titans Invented a Future Nobody Wanted by Davis, L. J. (Lawrence J.) is a business book available to read on EtoBox.

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In 1992, John Malone, the brilliant, hard-nosed, and widely feared CEO of cable giant TCI, announced that the 500-channel information superhighway was imminent, and he was going to build it.The media went nuts.Companies by the hundreds, investors by the millions, politicians of all stripes, rushed to embrace this marvel of the age, this technology that would change our lives and make the savvy and the quick rich beyond the dreams of avarice. Trouble was, John Malone's interest in building the 500-channel information superhighway was largely rhetorical.He was much more interested in selling his debt-ridden company, with its notorious reputation for wretched customer service, to Ray Smith at Bell Atlantic--in what would be the largest merger in United States history.But sometimes bluffs--even $33 billion bluffs--get out of hand.As entertainment, phone, computer, and electronics companies raced to spend vast sums on interactive digital television (the miracle technology at the heart of the information superhighway), nobody stopped to answer a crucial Was John Q.Public really going to fork over his hard-earned dough to have a conversation with his television set? Witty, brilliantly rep

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Author

Davis, L. J. (Lawrence J.)

Publisher

New York : Doubleday

Published

1998

Language

EN

ISBN

9780385479271

Category

business

Subjects

Business, Social Science

Rating

4.7 / 5 (7 ratings)

Updated

2026-03-14