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What is New Product Development Course Syllabus about?

This document is the syllabus for the MKTG-UB.60.01 Designing & Developing New Products course offered in Spring 2018 at NYU Stern. The course will be taught on Mondays and Wednesdays from 3:30-4:45pm in location KMC 5-75 by Professor Rajesh Bilimoria. The course aims to provide students with tools and techniques for identifying new opportunities and developing new products/services to address them. Students will explore the new product development process through case studies, lectures, and a group project

Author

aakashchandra

Language

EN