About this document
New Product Innovation Insights is a document available to read on EtoBox.
This document discusses how research priorities related to new product development and innovation have evolved over time according to surveys conducted by the Marketing Science Institute from 1974 to 2002. Initially, priorities focused on developing new business opportunities and improving new product development processes. By the 1990s, priorities shifted to include successfully introducing new products, anticipating future scenarios, and developing organizational cultures that support innovation. More rec
- Language
- EN