About this document
Impact of Quality, Brand, Price on Starbucks Sales by huangdev8 is a document available to read on EtoBox.
This study investigates the impact of product quality, brand image, and price perception on purchasing decisions at Starbucks Coffee in Surabaya, utilizing a quantitative method with a sample of 98 consumers. The findings reveal that all three factors significantly influence purchasing decisions, with product quality and brand image having a particularly strong positive effect. The study concludes that these elements are crucial for enhancing consumer purchasing behavior in a competitive coffee market.
- Author
- huangdev8
- Language
- EN