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This document discusses the career of Bob Marsh at Cooper Pharmaceuticals over 12 years. It describes how Bob was initially a successful detailer who was well-received by physicians, but had issues with organization and following company policies. Over time, Bob received more negative performance reviews from his six district managers as they focused more on his weaknesses. This led to Bob being terminated despite his strong relationships with physician customers, highlighting a disconnect between the asses

Author

shubhamsd3

Language

EN