About this document
Consumer Survey on Toothpaste Preferences by surajonly is a document available to read on EtoBox.
The document summarizes a market research project conducted on the toothpaste industry in India. A group of 4 students were assigned the project by a market research agency to study consumer buying and disposal behavior of toothpaste. They surveyed 100 respondents in Kolkata to understand preferences, brand loyalty, factors influencing purchase decisions and areas of improvement for existing brands. The study aimed to analyze the current market and understand prospects for a new company entering the toothpa
- Author
- surajonly
- Language
- EN