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What is Pharmaceutical Territory Alignment Strategies about?

The document discusses sales territory design for Glenmark Pharmaceuticals, Pfizer, and Lupin Pharmaceuticals in Mumbai. For Glenmark and Pfizer, which have many over-the-counter drugs, a wedge-shaped territory is used to efficiently cover the large Mumbai area and ensure fast delivery of medicine. For Lupin, which focuses on hospitals and distributors, a clover-leaf design is employed to cover major distributors in each area in one trip. Key factors in the design include sales data, infrastructure, competi

Author

Jaykumar Changrani

Language

EN