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What is International Market Selection Approaches about?

This document discusses three approaches to international market selection: systematic, non-systematic, and relationship. The systematic approach involves a formalized decision process to analyze potential target markets. The non-systematic approach uses informal rules like selecting markets that minimize psychic distance. The relationship approach selects foreign customers as the unit of analysis rather than countries. The paper develops propositions about when each approach is more likely to be used and d

Author

Angelita Yoseca

Language

EN