About this document
Why Consumers Still Hold Cash Today by ligma bolls is a document available to read on EtoBox.
This study investigates why consumers who prefer electronic payments still carry cash, highlighting psychological factors and perceived characteristics of cash that contribute to its demand. It identifies three main factors influencing cash holding: attitude towards cash, unusual purchasing situations, and perceived risks of electronic payments. The research aims to understand the role of cash in a predominantly cashless society, emphasizing its function as a precautionary reserve for consumers.
- Author
- ligma bolls
- Language
- EN