Can I read TORAYA: Innovating Japanese Sweets on EtoBox?

TORAYA: Innovating Japanese Sweets by Shobi Dionela is a document available to read on EtoBox.

What is TORAYA: Innovating Japanese Sweets about?

TORAYA is a 480-year-old Japanese company that manufactures and sells traditional Japanese sweets called wagashi. The current CEO, Mitsuo Kurokawa, has modernized operations while preserving traditions. He has increased annual sales from 12.7 billion yen to 18.1 billion yen since 1991 through strategic planning, brand expansion, employee training, and quality control. Kurokawa now aims to expand wagashi sales globally but faces challenges like declining domestic market share and adapting products for overse

Author

Shobi Dionela

Language

EN