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The document discusses the growing importance of home appliances in Nepal, driven by urbanization, rising incomes, and changing consumer preferences. It explores how consumer perception, influenced by factors like product features, price, and customer service, affects brand loyalty and purchasing decisions, particularly for LG Electronics. The study aims to identify key factors shaping consumer perception and provide insights for improving brand strategies in the competitive electronics market.

Author

satkarpoudel6543210

Language

EN