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Can I read The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain (Routledge Studies in Technical Communication, Rhetoric, and Culture) on EtoBox?
The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain (Routledge Studies in Technical Communication, Rhetoric, and Culture) by Dirk Remley is a business book available to read on EtoBox.
What is The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain (Routledge Studies in Technical Communication, Rhetoric, and Culture) about?
<p>In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertis
Who reads The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain (Routledge Studies in Technical Communication, Rhetoric, and Culture)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Dirk Remley
- Publisher
- Routledge
- Published
- 2017
- Language
- EN
- ISBN
- 9781351796682
- Category
- business
- Subjects
- Linguistics, Language Learning, Science
- Updated
- 2026-03-25
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