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What is Honest Tea about?
Honest Tea grew steadily from 1998 to 2007 without taking venture capital funding. Their sales increased from $1.9 million in 2000 to $23 million in 2007 through organic growth and positive media attention. They faced increasing competition from larger tea brands. In 2008, Honest Tea was acquired by Coca-Cola for $43 million after previously resisting venture capital funding due to concerns over loss of brand control. The case examines how initial financing choices can impact future options and whether vent
- Author
- Shishir
- Language
- EN