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Can I read Handbook of the Economics of Marketing: Volume 1: Marketing and Economics on EtoBox?
Handbook of the Economics of Marketing: Volume 1: Marketing and Economics by Jean-Pierre Dube (editor), Peter E. Rossi (editor) is a business book available to read on EtoBox.
What is Handbook of the Economics of Marketing: Volume 1: Marketing and Economics about?
__Handbook of the Economics of Marketing, Volume One: Marketing and Economics__ mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.
Who reads Handbook of the Economics of Marketing: Volume 1: Marketing and Economics?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jean-Pierre Dube (editor), Peter E. Rossi (editor)
- Publisher
- North-Holland, an imprint of Elsevier
- Published
- 2019
- Language
- EN
- ISBN
- 9780444637598
- Category
- business
- Subjects
- Marketing, Business, Sales & Marketing
- Rating
- 3.4 / 5 (3 ratings)
- Updated
- 2026-03-14
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