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The document discusses the objectives of a new firm that is diversifying into producing aluminum doors and grills in addition to its existing business of curtain rods. The key objectives discussed are: 1) Profit maximization, both short-term and long-term, as all firms need to be profitable to survive. 2) Sales maximization to increase market share as the curtain rod market is not growing significantly. 3) Achieving growth through diversification in terms of market share, product range, and employee ba

Author

Sharmin Nahar

Language

EN