About this document
Marketing Trails with PESTEL Analysis by Johurul Hoque is a document available to read on EtoBox.
This thesis examines how trail stakeholders in two counties of a Northeastern state manage municipal trails. It utilizes a marketing framework called PESTEL analysis to understand how external political, economic, social, technological, environmental, and legal factors influence trail management. Twelve trail stakeholders, including conservation commissioners and town managers, were interviewed about their perceptions of these external influences. The findings from analyzing the interviews using the PESTEL
- Author
- Johurul Hoque
- Language
- EN