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What is Impact of Credible Online Reviews on Purchase Intent about?

This document summarizes a research paper that examines the effect of credible online reviews on purchase intention. It proposes that credible online reviews increase brand awareness, which in turn leads to higher purchase intention. The paper begins by discussing how social media has become an important platform for consumers to find product information and reviews. It then outlines source credibility theory, which suggests that reviews seen as expert and trustworthy are viewed as more credible. The pape

Author

Maher faysal

Language

EN