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What is Zoom Tech: Diversifying into Lenses Market about?

Zoom-Tech is a leading manufacturer of photographic equipment in India with a 30% market share. However, the photographic equipment market is declining with lower growth rates. Zoom-Tech wants to diversify into the growing lens and spectacles market, which has a higher 20% growth rate and is expected to reach Rs. 6000 crores in size. The lens market is currently unorganized with few players. Zoom-Tech has the manufacturing capabilities and retail network to enter this market profitably. It estimates annual

Author

Aastha Vyas

Language

EN