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Commercial Nationalism : Selling the Nation and Nationalizing the Sell by Zala Volcic; Mark Andrejevic; SpringerLink (Online service) is a nonfiction available to read on EtoBox.

What is Commercial Nationalism : Selling the Nation and Nationalizing the Sell about?

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. ** About the Author Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA

Who reads Commercial Nationalism : Selling the Nation and Nationalizing the Sell?

Author

Zala Volcic; Mark Andrejevic; SpringerLink (Online service)

Publisher

Palgrave Macmillan UK : Imprint: Palgrave Macmillan

Published

2016

Language

EN

ISBN

9781137501004

Category

nonfiction

Subjects

Science, Technology, Political Science