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What is Durex India Case Study: Market Challenges about?

This document discusses the condom market in India and challenges in normalizing the category. It notes that while India has a large population and sexual activity, discussion of sex and sexual well-being is still taboo. Condom usage in India is only 3%, compared to 10% in other developing countries and 30% in Europe. The document examines opportunities to increase awareness and change perceptions, looking at lessons that could be learned from successes in normalizing other categories like sanitary pads.

Author

utsavsinha19

Language

EN