About this document

IMC Section 4 PDF by Sherine Eid is a document available to read on EtoBox.

PulseTech is launching the PulseFit smartwatch in Egypt, targeting Gen Z university students who value fitness and social media sharing. The company aims to increase brand awareness, encourage product trials, and build a strong brand image using an objective-and-task budgeting method and a pulsing communication schedule. Key integrated marketing communication tools include influencer marketing, social media advertising, and campus events.

Author

Sherine Eid

Language

EN