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This study investigates the relationship between corporate social responsibility (CSR) and firm performance in China, highlighting the mediating role of marketing competence and the moderating effects of market environment. The findings indicate that marketing competence fully mediates the impact of CSR on firm performance, with competitive intensity and market turbulence influencing the effectiveness of CSR activities. This research contributes to understanding the CSR-performance link by treating CSR as a

Author

Anonymous 1KkcOZ3RC

Language

EN