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What is Consumer Adoption Process Explained about?

The consumer adoption process involves 5 key stages: 1. Product awareness - consumers first learn about a new product. 2. Product interest - consumers seek more information about products they are aware of. 3. Product evaluation - consumers examine, compare and evaluate products they are interested in. 4. Product trial - consumers test or try products they are considering purchasing. 5. Product adoption - consumers decide to purchase and use the product.

Author

ATHIRA PAUL RCBS

Language

EN