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What is Consumer Awareness of Green Marketing about?

This document discusses a study on consumer awareness of green marketing and green products. The study was conducted by distributing questionnaires to 50 consumers in Cochin, India to understand their attitudes and perceptions. The introduction provides background on green marketing and defines it as promoting environmentally safe products. It also discusses the objectives of the study, which are to examine consumer attitudes towards green marketing, assess awareness of eco-friendly products, study the ef

Author

Mayank Shau

Language

EN