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What is Tourism E-Business Strategy Drivers about?

The article discusses the impact of information and communication technologies (ICTs) on the tourism industry, identifying three key drivers for an integrated e-business strategy: customization of tourist products, sharing of operational data, and support for user-generated content. It highlights the importance of adopting ICTs to enhance marketing, sales, and operational efficiency while addressing challenges such as inadequate infrastructure and knowledge gaps. The findings suggest that while ICTs can imp

Author

areebakhan7103

Language

EN