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This study investigates the mediation role of customer satisfaction in the relationship between e-service quality, brand trust, and reuse intention in the Traveloka application. Utilizing a quantitative associative approach with a sample of 205 respondents, the findings indicate that customer satisfaction partially mediates the effects of both e-service quality and brand trust on reuse intention. The results suggest that Traveloka management should focus on enhancing service quality and information accuracy

Author

linhnguyenchieftu

Language

EN