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What is Social Media Influencers about?

This document presents a concept paper that examines the impacts and influence of social media influencers on the decision making of youth. It provides background on social media influencers and discusses relevant theories. A literature review covers reasons for relying on influencers and their positive and negative consequences. The study aims to understand how influencers impact youth decisions and will use a phenomenological qualitative approach interviewing 5 students and a teacher to gather their exper

Author

John Joshua Pentecostes Oli

Language

EN