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Cultural Missteps of EuroDisney by Hugo Altur is a document available to read on EtoBox.

What is Cultural Missteps of EuroDisney about?

EuroDisney and Hong Kong Disney faced poor performance due to a lack of understanding of local cultures and market expectations, leading to unprofitable investments and insufficient attractions. Ethnocentrism played a significant role, as American management failed to adapt their strategies to European and Asian norms. The initial success in Tokyo led Disney to be overly optimistic about similar success in France and China, without considering cultural differences.

Author

Hugo Altur

Language

EN