About this document
Communication for Behavior Change by MARSHA is a document available to read on EtoBox.
This document discusses different approaches to development communication, including diffusion approaches and participatory communication. Diffusion approaches rely on one-way, monologic communication to either inform audiences or persuade them to change behaviors. They aim to disseminate information and messages. Participatory communication, alternatively, uses dialogic two-way communication to involve stakeholders and address social issues through problem-solving dialogue.
- Author
- MARSHA
- Language
- EN