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About this Social Sciences article
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication by Siano, Alfonso; Palazzo, Maria is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Siano, Alfonso; Palazzo, Maria
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1363-254X)
- Published
- 2015
- Field
- Social Sciences