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Data Science Applications in Marketing by Clarisse Gaiola is a document available to read on EtoBox.
What is Data Science Applications in Marketing about?
The document provides an introduction to data science, emphasizing its interdisciplinary nature and its applications in marketing. It outlines the importance of data-driven decision-making and the various tasks involved in data science, including identifying patterns and making predictions. Additionally, it discusses customer-oriented and product-oriented applications of data science in marketing, highlighting the role of algorithms in modern marketing strategies.
- Author
- Clarisse Gaiola
- Language
- EN