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Ethics in Croatian Marketing Research by Tihana Babic is a document available to read on EtoBox.

What is Ethics in Croatian Marketing Research about?

This paper describes advertising and marketing communication, their primary goals, and explains the position of ethics in the stated field. In the central part of the paper, ethical issues in marketing are presented as well as ethical dilemmas that arise in advertising and marketing communication. The paper also explains the role of the HURA Advertising and Marketing Communication Code, which brings us standards and rules to be followed in marketing communication. Finally, the paper presents...

Author

Tihana Babic

Language

EN