About this document
Customer Orientation Essentials by nadzirnasir is a document available to read on EtoBox.
This document discusses creating customer orientation. It covers identifying customers through segmentation, understanding their needs using models like Kano, and focusing on customer satisfaction, engagement and relationship management. The key topics are: 1. Identifying customers involves understanding who uses products/services and who supplies inputs through customer-supplier models. Segmentation groups customers based on similarities. 2. Customer satisfaction and engagement are important, with satis
- Author
- nadzirnasir
- Language
- EN