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LTV Calculation and Analysis Guide by Neha Prabhu is a document available to read on EtoBox.
What is LTV Calculation and Analysis Guide about?
The document discusses lifetime value (LTV), which is defined as the net present value of all future contributions from a customer over the lifetime of their relationship. It provides the key factors that contribute to LTV: future forecast revenue, expenses, profits, and cost of capital. The formula for calculating LTV for an individual customer is presented, taking the net contribution each year and discounting it based on a discount rate over the number of years of the expected customer relationship. An e
- Author
- Neha Prabhu
- Language
- EN