Can I read CEO Branding : Theory and Practice on EtoBox?

CEO Branding : Theory and Practice by Marc Fetscherin , foreword by Suzanne Bates and Leslie Gaines-Ross, Marc Fetscherin, Suzanne Bates, Leslie Gaines-Ross, Routledge, Fetscherin, Marc is a book available to read on EtoBox.

What is CEO Branding : Theory and Practice about?

The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

Author

Marc Fetscherin , foreword by Suzanne Bates and Leslie Gaines-Ross, Marc Fetscherin, Suzanne Bates, Leslie Gaines-Ross, Routledge, Fetscherin, Marc

Publisher

Routledge, Taylor & Francis Group

Published

2015

Language

EN

ISBN

9781138013711

Subjects

Marketing, Management, Business

Updated

2026-03-25