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What is Impact of Globalization & Tech on Health Marketing about?

The document discusses the impact of globalization and technology on health marketing businesses. For established businesses, advancements in technology necessitate continuous adaptation to avoid obsolescence, while new startups must navigate globalization to attract international patients and differentiate themselves. Theoretical frameworks such as Dynamic Capabilities Theory and Globalization Theory are referenced to support these points.

Author

Anaya Ansari

Language

EN