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What is METAANAYLYSISSS about?

This document presents a meta-analysis exploring the relationship between Customer Relationship Management (CRM) communication practices and customer retention in digital business contexts. It identifies gaps in existing literature regarding the specific influence of communication practices on retention and aims to synthesize findings from various studies to provide a comprehensive understanding of this relationship. The study emphasizes the importance of effective communication strategies in enhancing cust

Author

garciajhunel06

Language

EN