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Understanding Holistic Marketing Concepts by Amol Pramodrao Thakare is a document available to read on EtoBox.

What is Understanding Holistic Marketing Concepts about?

The document discusses the concept of holistic marketing. It provides definitions of marketing from different perspectives and outlines the evolution of marketing concepts from exchange to holistic marketing. Holistic marketing recognizes the interdependencies between integrated marketing, internal marketing, relationship marketing, and social responsibility marketing. It seeks to reconcile the complexities of various marketing processes with a broad, integrated perspective. The document also discusses tren

Author

Amol Pramodrao Thakare

Language

EN