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Maruti Suzuki: Strategies for Profitability by Himanshu Jha is a document available to read on EtoBox.

1) Maruti Suzuki, the dominant player in the Indian automobile industry, saw declining sales for the first time in 2011-2012 and had not recovered by 2014. The chairman was considering opening a new plant in Gujarat or raising car prices to sustain profitability. 2) Issues Maruti faced included increased competition, low customer purchasing power, rising costs of materials, and falling total sales from 2011-2012. Opportunities included utilizing economies of scale, strategic alliances, and the growing but

Author

Himanshu Jha

Language

EN