Can I read Marketing Demystified : a Self-teaching Guide on EtoBox?

Marketing Demystified : a Self-teaching Guide by DONNA ANSELMO is a book available to read on EtoBox.

What is Marketing Demystified : a Self-teaching Guide about?

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing's four Ps... plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Author

DONNA ANSELMO

Publisher

McGraw-Hill Contemporary Learning ; McGraw-Hill [distributor

Published

2010

Language

EN

ISBN

9780071713917

Subjects

Business, Marketing, Management