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What is Sayali Thakare about?

This project report by Ms. Sayali Thakare presents a comparative study of branding strategies employed by Zomato and Swiggy in the online food delivery industry. It explores the significance of brand strategies in differentiating companies, building customer loyalty, and influencing market positioning, particularly in the context of evolving consumer preferences and technological advancements. The report is submitted in partial fulfillment of the Master of Business Administration degree at G.S. College of C

Author

mansidilipmaru231820

Language

EN